I didn’t understand the importance of shopping locally until I moved to the Valley. Having grown up in Chicago, I was used to major chains (Macy’s, Chili’s, Jewel-Osco). When I lived in rural Texas, local shops were the ONLY option. Our nearest chain involved a 45-minute drive to Walmart.
I’ve never had the opportunity to choose where I shop.
Now, living in Phoenix, I’m nearly overwhelmed by choices.
A few weeks ago I wrote about experiencing a farmers market in the Raising Arizona Kids community blog. This week the Phoenix Public Market Urban Grocery & Cafe celebrated its grand opening – the only centrally located grocery store in downtown Phoenix. In addition to its prime location, the grocery will feature only local food/drink distributors.
But the market’s opening is more than a convenience for those wanting to be able to walk to get groceries and shopping there is more important than a desire for fresh vegetables.
When you shop locally, you are putting more money back into the Arizona economy than if you shopped at a major retailer like Walmart. This point was argued eloquently by Phoenix Magazine editor Ashlea Deahl in the November 2009 issue. The issue features 130 of the Valley’s best local shops, beautifully highlighting each shops unique characteristics and quirks.
In the editor’s note and corresponding feature article, Ashlea explains that the rate of return to Arizona’s economy nearly triples when you shop locally. Simply put, for every $100 you spend at a local shop, $45 remains in Arizona, as opposed to $13 when shopping at major chains.
But put aside money for a minute. What about customer service? Quality? That feeling of trust that comes with handing your money over for a product?
When I walk into Changing Hands Bookstore, I know the people behind the counter. Their staff has worked with me to provide a discount on titles for the book club I attend, in turn encouraging me to bring more members into their store. When I see a book suggestion, I know a staff member has actually read the title and that the recommendation is not a paid placement.
Think about it. When you go on vacation, you want to eat at those cute little restaurants you wouldn’t see back home. You shop in the tiny boutique stores so you can bring home unique, special gifts.
You don’t have to go on vacation. It’s right here, every day. And hey, you’ll impress out-of-state friends with your knowledge of all the hole-in-the-wall places. Always a bonus.
For a list of local shops in Arizona, visit the nonprofit organization Local First AZ.
Thank you to Phoenix Magazine and editors Ashlea Deahl & Keridwen Cornelius for providing the statistics.
* This post was originally posted to the Raising Arizona Kids’ Community blog.